The Builder Market

Investigative Intelligence System

Fido

Investigative Intelligence System

Fido

Investigative Intelligence System

O V E R V I E W

Fido is a smart pen paired with an intelligent analytics system, built to support law enforcement in the field. It captures handwritten notes in real time, digitizes them, and uses AI-driven tagging to surface key insights. Fido helps detectives focus on building intuition and solving cases—not managing paperwork.

Fido is an IoT-powered smart pen integrated with a SaaS-based Investigation Management System. Designed for law enforcement professionals—empowering them to focus on solving crimes rather than managing documentation.

M Y R O L E

Experience Designer

T E A M

Indianapolis Metropolitan Police Department (IMPD)

I N D U S T R Y

SaaS

D U R A T I O N

July 2025

3 Months

July 2025

3 Months

T O O L S

A B O U T T H E P R O D U CT

Ever wonder how homeowners find the right contractor for their roof repair—and how those pros find their next client?

I spent three months at Builder Market solving that

This led us to adopt the Double Diamond method for systematic discovery

The Builder Market is a free digital platform that helps home service professionals (contractors, builders, etc.) showcase their work and connect directly with clients. It combines profiles, reviews, portfolios, and credentials into one digital storefront—giving pros visibility without pay-to-play fees.

U S E R S

But I focused specifically on the

professionals using Builder Market

This led us to adopt the Double Diamond method for systematic discovery

T H E W O R K

That focus led to four problems worth solving

This led us to adopt the Double Diamond method for systematic discovery

1. Playground: An AI assistant for visualization and discovery—unifying search, image editing, and project posting

Biometric Thumb Lock.

2. Pro Dashboard: Built from scratch to give pros visibility into leads, revenue, and market performance

Biometric Thumb Lock.

3. Business Listing: Redesigned a fragmented listing flow into a familiar experience—cutting completion time from 60 sec to under 35 sec

Biometric Thumb Lock.

4. Lead Management: Centralized previously scattered lead workflows—auto-fill reduced manual entry, timelines organized client history

Biometric Thumb Lock.

T I M E L I N E

So here's how I broke it down

—three months of work mapped week by week

This led us to adopt the Double Diamond method for systematic discovery

S O L U T I O N S

Alright, let me show you how I solved each one—the problem, my process, and what I shipped 🚀

C H A L L E N G E 1 / 4

Playground — AI Assistant

We saw an opportunity to give users one AI tool for everything: intelligent search, posting projects, generating and editing images. But that's a lot of functionality in one place. How might we keep it simple and intuitive?

C H A L L E N G E 2 / 4

Pro Dashboard

We needed a dashboard before launch—a central hub where pros could track leads, revenue, and performance. None existed. How might we design one that transforms scattered data into clear insights pros would actually use?

C H A L L E N G E 3 / 4

Business Listing

Pros were getting lost in a fragmented listing flow—part onboarding, part post-signup—that took over 60 seconds to complete. The linear process and unclear navigation meant many gave up entirely. How might we make it feel familiar, fast, and actually finishable?

C H A L L E N G E 4 / 4

Lead Management

Lead management was a mess: Pros needed to capture and track leads quickly, but the system worked against them. Buried navigation, missing information, and broken flows meant they were constantly searching instead of working. How might we streamline the entire experience?