Iterate. Iterate. Iterate.
Do it proper, then mess it up.
Repeat.
Iterate. Iterate. Iterate.
Do it proper, then mess it up.
Repeat.
Yes, it sounds chaotic. That’s because it is.
It’s basically how I design, think, learn and occasionally fix things I broke while exploring new directions.
Anyway, I’m Hitesh—pronounce it how you want, but if that’s tricky, just call me Ace. It rhymes, it’s easier and somehow it took ChatGPT for me to figure that out.
I’m a designer and a problem-solver. I come from 🔗 Himalayan village surrounded by mountains, forests and glaciers.
Design has always been my thing. I started out in architecture, working on projects while also running my own design studio, 🔗 BAD Concepts.
I took on clients who cared deeply about sustainability and doing things differently. It was creative, a bit chaotic, and completely unforgettable. Kind of like good design should be.
Yes, it sounds chaotic. That’s because it is.
It’s basically how I design, think, learn and occasionally fix things I broke while exploring new directions.
Anyway, I’m Hitesh—pronounce it how you want, but if that’s tricky, just call me Ace. It rhymes, it’s easier and somehow it took ChatGPT for me to figure that out.
I’m a designer and a problem-solver. I come from 🔗 Himalayan village surrounded by mountains, forests and glaciers.
Design has always been my thing. I started out in architecture, working on projects while also running my own design studio,
🔗 BAD Concepts.
I took on clients who cared deeply about sustainability and doing things differently. It was creative, a bit chaotic, and completely unforgettable. Kind of like good design should be.



While we’re here, a few things I do. 💥

UX Research

UX Design

Design Systems

Brand Design

Visual Storytelling

3D Modelling
*Created using Claude AI and Google Gemini
A W A R D S & A C H I E V E M E N T S
A W A R D S & A C H I E V E M E N T S
Well, that "Iterate Ite…" approach above
has earned me a few recognitions
Well, that "Iterate Ite…" approach above has earned me a few recognitions
Well, that "Iterate Ite…" approach above has earned me a few recognitions



G A L L E R Y
But before everything, there are
bikes, boards and Himalayas 🗻
06/17/2018
Kafni Glacier
A three-day trek to 3860 meters through Himalayan icefields to the Ganges source.
F A V O R I T E S
And finally, this is what
I never get bored of
Enough about me.
What are you working on?
Featured On

© 2026 — All rights reserved
Site by Hitesh Singh Bisht
EN
Enough about me.
What are you working on?
Featured On

© 2026 — All rights reserved
Site by Hitesh Singh Bisht
EN
Enough about me.
What are you working on?
Featured On

© 2026 — All rights reserved
Site by Hitesh Singh Bisht





