Iterate. Iterate. Iterate.
Do it proper, then mess it up.

Iterate. Iterate. Iterate.
Do it proper, then mess it up.

Repeat.

Repeat.

Yes, it sounds chaotic. That’s because it is. But it works—and it’s basically how I design, think, learn, and occasionally fix things I broke while “exploring new directions.”

As you might have guessed by now, I’m Hitesh—pronounce it how you want, but if that’s tricky, just call me Ace. It rhymes, it’s easier, and I only figured that out recently.

Alright, time for the usual: a little about me.
So, design has always been my thing. I started out in architecture, working on projects big and small while also running my own design studio, BAD Concepts (short for Brewing Art and Design). We took on clients who cared deeply about sustainability and doing things differently. It was creative, a bit chaotic, and completely unforgettable. Kind of like good design should be.

Yes, it sounds chaotic. That’s because it is. But it works—and it’s basically how I design, think, learn, and occasionally fix things I broke while “exploring new directions.”

As you might have guessed by now, I’m Hitesh—pronounce it how you want, but if that’s tricky, just call me Ace. It rhymes, it’s easier, and I only figured that out recently.

Alright, time for the usual: a little about me.
So, design has always been my thing. I started out in architecture, working on projects big and small while also running my own design studio, BAD Concepts (short for Brewing Art and Design). We took on clients who cared deeply about sustainability and doing things differently. It was creative, a bit chaotic, and completely unforgettable. Kind of like good design should be.

Then came the side project that changed everything:
building a website for a friend.

Then came the side project that changed everything:
building a website for a friend.

What began as a favor quickly became an obsession—not with coding, but with how people navigated the site, what they clicked, what they ignored, and why. That was my unexpected gateway into UX and product design. It’s been five years since, and I’ve worked on 30+ projects across product design, visual, industrial, and architecture—basically trying to figure out how to make things that don’t just exist, but actually make sense. (Also, that people don’t hate using. Ideally.)

Fast forward to today—I’m currently pursuing my Master’s at Indiana University and doing research at the Luddy School of Informatics. One project brings local history to life through augmented reality, helping people experience the past in new ways. The other focuses on creating playful, gesture-based learning tools for kids, making education more intuitive and engaging.

And because I never really stop thinking about design, I’m always up for a good design chat, experimenting ideas, and blending styles that most people think shouldn’t mix—like minimalism crashing into brutalism, with a splash of maximalism for good measure. Plus, I love new tech like AR, VR, AI, and dreaming about a future where everything happens with just one tap (because who has time for more?).

What began as a favor quickly became an obsession—not with coding, but with how people navigated the site, what they clicked, what they ignored, and why. That was my unexpected gateway into UX and product design. It’s been five years since, and I’ve worked on 30+ projects across product design, visual, industrial, and architecture—basically trying to figure out how to make things that don’t just exist, but actually make sense. (Also, that people don’t hate using. Ideally.)

Fast forward to today—I’m currently pursuing my Master’s at Indiana University and doing research at the Luddy School of Informatics. One project brings local history to life through augmented reality, helping people experience the past in new ways. The other focuses on creating playful, gesture-based learning tools for kids, making education more intuitive and engaging.

And because I never really stop thinking about design, I’m always up for a good design chat, experimenting ideas, and blending styles that most people think shouldn’t mix—like minimalism crashing into brutalism, with a splash of maximalism for good measure. Plus, I love new tech like AR, VR, AI, and dreaming about a future where everything happens with just one tap (because who has time for more?).

What began as a favor quickly became an obsession—not with coding, but with how people navigated the site, what they clicked, what they ignored, and why. That was my unexpected gateway into UX and product design. It’s been five years since, and I’ve worked on 30+ projects across product design, visual, industrial, and architecture—basically trying to figure out how to make things that don’t just exist, but actually make sense. (Also, that people don’t hate using. Ideally.)

Fast forward to today—I’m currently pursuing my Master’s at Indiana University and doing research at the Luddy School of Informatics. One project brings local history to life through augmented reality, helping people experience the past in new ways. The other focuses on creating playful, gesture-based learning tools for kids, making education more intuitive and engaging.

And because I never really stop thinking about design, I’m always up for a good design chat, experimenting ideas, and blending styles that most people think shouldn’t mix—like minimalism crashing into brutalism, with a splash of maximalism for good measure. Plus, I love new tech like AR, VR, AI, and dreaming about a future where everything happens with just one tap (because who has time for more?).

A W A R D S & A C H I E V E M E N T S

A W A R D S & A C H I E V E M E N T S

G A L L E R Y

F A V O R I T E S

Let's build a better future together!
Say hi at hsbisht2402@gmail.com

Copyright © 2024 Hitesh Singh Bisht. All rights reserved.

Let's build a better
future together!

Say hi at hsbisht@iu.edu

Copyright © 2024 Hitesh Singh Bisht. All rights reserved.

Let's build a better future together!

Copyright © 2024 Hitesh Singh Bisht. All rights reserved.